Guides

How AI assistants pick businesses, and what you can do about it.

• How to get your business recommended by ChatGPT

  The practical steps that make AI assistants understand, trust and name your business when buyers ask.

• What is llms.txt and do you need one?

  A plain explanation of the llms.txt file, what goes in it, and whether it's worth adding to your site.

• AEO vs SEO: what's the difference?

  Answer engine optimisation explained next to classic SEO — what overlaps, what's new, and where to start.